Trusted by Schools. Trusted by Parents.
- School District Athletic Training
- CPR / First-aid / AED Instructors
- OPC Wrestling Weight Certifications
About Us
Barry O'Rourke, LAT, ATC Owner & President, Athletic Trainer, Inc.
Athletic Trainer, Inc. is one of the largest providers of athletic trainer services in Florida, delivering medical coverage for high schools, colleges, professional organizations, and recreational programs.
What started as a single contract and a simple belief—that athletes deserve better healthcare support than a trainer who only shows up on game day—has grown into a company trusted by schools, athletic organizations, and event operators throughout Florida. We believe athletic healthcare works best when it is proactive, personal, and fully integrated into the programs we serve.
For nearly two decades, we have partnered with organizations to create safer environments, stronger healthcare systems, and better outcomes for athletes. Along the way, we have built our reputation on concierge-level service, and a genuine commitment to doing what's right for every athlete entrusted to our care.
Our medical team
We have a full multidisciplinary medical team:
- Athletic Trainers (ATC, LAT)
- Physical Therapists (DPT)
- Doctors of Chiropractic (DC)
- Physician Assistants (PA-C)
- Licensed Massage Therapists (LMT)
This is NOT lifeguard coverage This is elite medical infrastructure.
What We Bring To Your Program
Beyond sideline coverage — a complete sports medicine solution that protects your athletes, your coaches, and your organization.
CPR / First-Aid / AED & Wrestling Weight Management
Certified CPR, First-Aid, and AED instruction for coaches and staff, plus FHSAA-compliant wrestling weight management and certification services — keeping your entire program compliant and protected.
Student AT Curriculum Development
We design compliant student athletic training programs for school districts — built on 40 years of experience and a deep understanding of FHSAA guidelines and Florida state statutes.
Concussion Policy & EAPs
We write the policies your program needs and develop site-specific Emergency Action Plans for every venue we cover — protecting your athletes and your organization.
There's a difference between coverage and protection
The Problem
The Difference
The Difference
Many organizations focus primarily on game-day coverage. However, effective athletic healthcare also requires proactive planning, prevention strategies, communication systems, documentation, and coordinated medical oversight.
The Difference
The Difference
The Difference
Athletic Trainer, Inc. delivers proactive, program-integrated care. Healthcare operations that strive to make your program better through continuity of care, long-term athletic management and ongoing medical oversight — protecting your athletes and your organization.
The Result
The Difference
The Result
18 years. Zero compromises. Delivering professional support tailored to the needs of schools, athletic organizations, and events throughout Florida, treating every athlete like our own. That is the Athletic Trainer, Inc. standard.
Our Philosophy
Some trainers are sent to sidelines to generate referrals. We call that "lifeguard" coverage. No prevention. No continuity of care.
We built this company differently. Proactive healthcare built through relationships, treating every athlete like their career depended on it.
For many, it does.
Our Story
Athletic Trainer, Inc. was built on a belief that didn't yet exist in the profession — that an athletic trainer could run a successful independent practice.
When we launched in 2008, there was no roadmap. No model inside the profession. No record of anyone who had successfully built and sustained an independent athletic training practice in the United States. Banks refused to recognize us as a legitimate business model. The industry said it couldn't be done. That it shouldn't be done. We did it anyway.
Starting with a single contract on Florida's Treasure Coast, we grew into something Florida had never seen before — a truly independent athletic training company beholden to no one. Free from the pressures to meet quotas. A system that didn't rely on referrals to keep a job. A business model that would eventually serve tens of thousands of athletes across the state by focusing on one simple principle. Caring.
No referrals. No quotas. No institutional agendas. Just better programs, better protocols, and better outcomes for every program we serve.
That growth didn't come easily. We have competed against billion-dollar health systems with the resources to offer their services at little or no cost. We have been outspent, underbid, and challenged by organizations whose budgets exceeded ours many times over. We stood our ground. Every time. Because we earned every contract on the merit of our work alone. While others often competed on price, we built our reputation on trust and results.
Through it all, not a single member of our team left to join the competition. When larger organizations entered our market with greater resources and institutional backing, our people stayed. They believed in what we had built together. And when the opportunity came, we welcomed every one of them back.
That loyalty remains one of the greatest accomplishments of our journey. Today, that same commitment drives everything we do—from school districts and athletic programs to tournaments and special events across Florida.
The record speaks for itself.
FHSAA / NFHS / NCAA Compliant
BOC Certified & SafeSport
Florida Licensed and Insured
EVERY CERTIFICATION. EVERY REQUIREMENT. EVERY TIME.
Nationally Certified
• NATA Member Athletic Trainers
• BOC Certified (ATC)
• Florida Licensed (LAT)
• First-aid / CPR Instructors
Fully Compliant
- Level II Background / Fingerprint screened through FDLE
- FHSAA / NFHS Compliant
- NCAA Guidelines Compliant
- Physician Supervision Structure
- Full Injury Documentation & Reporting
40 years of Standards
We created a healthcare operations system that people wanted. Forty years of experience, thousands of sporting events, and an elite crew of professionals to serve your athletes at the highest level.
Our Services
Athletic Trainer, Inc. delivers comprehensive sports medicine solutions across Florida — from school districts and professional organizations to single day events. Every service is performed by licensed, BOC certified athletic trainers personally selected by Barry O'Rourke.
School District Coverage Full time athletic training services for high schools — FHSAA compliant, physician supervised, and fully integrated into your athletic program.
CPR / First-Aid / AED Training Certified instruction for coaches and staff — keeping your entire organization compliant, prepared, and protected.
Professional & Collegiate Coverage Elite level athletic training for professional and collegiate organizations — including MLB, colleges, and competitive athletic programs statewide.
Concussion Policy & EAP Development We write the protocols and Emergency Action Plans your program needs — protecting your athletes and your organization legally and medically.
Event Coverage Single day and multi day coverage for tournaments, camps, combines, and showcases — licensed, insured, and ready to deploy anywhere in Florida.
Student AT Curriculum Development FHSAA compliant student athletic training programs built on 40 years of real world experience — educationally sound and legally protected.
